Influencer and Talent Campaigns
LDA has a successful dedicated department specialising in Influencer and Talent campaigns which offers businesses and brands a direct and cost effective route to market their products to receptive and targeted audiences.
How it works
CLIENT BRIEF
Each campaign is tailored to fulfil client objectives within a pre-agreed budget. A talent led campaign can include brand partnerships, gifting, promotions, competitions, sales and / or commissions, events, surveys, raffles, gifting, appearances and mystery shoppers.
LDA briefs each Influencer or celebrity fully in writing, contracts all parties, plus we can assist with sending out products or invitations ‘to experience the client’s business, brand or service’. All content and activity is client approved at each stage.
We can monitor and produce a campaign and performance analytics report.
TALENT SELECTION
LDA can work with the client’s talent, secure talent or where appropriate source and recommend a number of authentic sector Influencers or talent to match the brief.
Our database of over 2,500 UK and International talent covers a wide range of specialisations to ensure the correct fit by audience, age range, geographical locations, socio-economic requirements, message and the total number of followers required. Each Influencer is monitored and assessed to ensure they reliable, genuine and stay true to their brand values whilst being compliant with all on-line regulations.
RUNNING OF CAMPAIGN
LDA briefs each Influencer or celebrity fully in writing, contracts all parties, plus we can assist with sending out products or invitations ‘to experience the client’s business, brand or service’. All content and activity is client approved at each stage.
RESULTS & ANALYTICS
We can monitor and produce a campaign and performance analytics report.
Key Influencer Marketing Statistics Survey published on 11th January 2023 by the Influencer Marketing Hub
Influencer marketing is fast becoming an essential component in a brand’s marketing. 93% of marketers have used influencer marketing in their campaigns and it’s now considered as a key advertising strategy.
Brand ambassadorships are rapidly establishing a strong, long-term relationship with influencers, marketers can turn these opinion leaders into true brand advocates. Influencers in the US receive the most deals, followed by those in the UK, Canada and Australia.
61% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content. 60% of marketers shared that ‘influencer-generated content’ performs better and drives more engagement compared to branded posts.
As many as 93% of millennials perceive online reviews as trustworthy and deem them as credible as recommendations from friends or family. This isn’t exclusive to millennials. Consumers, in general, look at online reviews before deciding to purchase a product or transact with a particular business.
In addition, in 2022 the number of consumers who used Ad Blockers reached 42.7%, and it’s predicted that this will only continue to grow.
THE GROWTH OF THE MICRO INFLUENCER SECTOR
While many businesses assume that going bigger is better, that is not always the case. In particular, micro-influencers are often an underutilised tool that can separate brands from their competition’ (Source: Forbes).
Increasingly businesses are building relationships with niche Micro Influencers as ‘92% of customers trust a Micro Influencer more than a traditional advert or an endorsement from a Mega Influencer or A-List Celebrity. (Source: * Association of National Advertisers)
Micro-influencers also ‘have over a 20% higher conversion rate which can assist brands to boost their in-store and e-commerce sales with 82% of consumers likely to buy something a Micro Influencer promotes’. (source: Association of National Advertisers)
‘Micro Influencers focus on their own specialisation's resulting in their posts engaging more effectively with their followers, typically 5%+ with Macro Influencers engagemen at 1.3%’
